PORTFOLIO

Welcome to my

Abby Belani

Scientist, Strategist, Storyteller

Years ago (I won’t say how many), I started my career tucked away in research labs. But between the pipetting, I realized that my real passion wasn’t in the data I was gathering but in the stories that it told.

Since then, I’ve thrown my hat in many rings, from advertising to social justice work to journalism. Through it all, I’ve learned one thing—there’s nothing more powerful than a story that hits on a universal truth. And those truths can be unlocked with data, empathy, and a little creative flair.

For my clients

Over the years, I’ve had the pleasure of working with groundbreaking clients—including launching 2 products featured in Time’s list of Best Inventions. Here are 5 of my favorite campaigns.

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For my own edification

Steve Jobs once said, “The only way to do great work is to love what you do.” Here’s some work I did just for the love of the game.

For the news

I’ve always loved writing, but the first time anyone paid me to do it was when I worked in journalism. Here are 5 of my favorite articles.

NBC News, 2022

NBC News, 2022

NBC News, 2022

IMPAKTER, 2016

IMPAKTER, 2016